No matter for traditional or digital magazine, audiences always the " God". A delicately packed printing magazine or a good design digital magazine, both of them have the same goal: catch readers' mind. People can easily find the website of a digital magazine, but you need give them a compelling reason to click and open it. The advertisement of digital magazine is quite important and seems like a big challenge at present. If you receive a poster or advertisement in you mailbox, at least you will look at it even you want to throw it to your rubbish bin, however if it is an email advertisement to you mailbox, maybe you will delete it at once or automatic clearing as a junk mail.
According to the current situation, it should be create both in physical and digital for same magazine. They can provide the supplement to each other. With the maturity of science and technology, digital magazine maybe plain the traditional printing magazine.
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